Tuesday, December 1, 2009

Assymetry


So, today is the first of December...wow!!! November '09 has come and gone in a seeming flash.
Our guiding season has been busy with people realizing the beauty and wonder of the outdoors in the "off-season" (reality?? there never really is an off season.. perception vs reality)...
And with the longer nights, sitting by a fire it's also when we have the time to do a bit of reflection on our business... and where we are.. and all the variables that are beyond our control and knowing... and the things that just don't make sense....
* * *
Here is a secret (?!)...some of the best times of the year for being in the mountains is during the short daylight months November thru March... The mountains are all yours, a private playground.. and the beauty and the views are truly extraordinary.

But with most folks only thinking "warm weather=mountain fun", the phones and e-mails have been crazy... people competing for the limited days to hike, climb, paddle, explore etc.. all after 1 May 2010... Already, the summer months of Jun-Aug are nearing capacity...
* * *
In September, I was contacted by my friend Jedd Ferris of Blue Ridge Outdoors magazine... He wanted my opinion on new gear.. all the latest and greatest and "best of"... (In fact, in a sidebar in the November edition, I was identified as a "Gear Expert".) Wow... those of you who know me know 2 things...
1- We have a LOT of good gear; and, 2. None of it is the latest and greatest hi tech weenie stuff.. (ok, some of it is)
Our / MY focus and philosophy has always been that the best gear you can have is stored in your cranial vault.
Gear expert.. a new resume item.
* * *
So, going back to my Luddite roots, when you really don't like cell phones, or computers, or e-mails...what do you do??
They are a reality of doing business in this age. You suck it up, swallow your pride... and subscribe for service
Along with those business "necessities", so are the social networking tools of Facebook and Twitter.

I always promised my kids I'd never have a Facebook account. Just like I said I'd never have a cell phone (in 1993) or e-mail (in 1996)... I lied.

We are working to build a Facebook presence for Shenandoah Mountain Guides... and in the Spring, an accompanying Twitter account...
The thing is, like all that we do, if we're going to do this we want to do it well... and "it takes a village" (I'm gonna get sick)

Become a fan of Shenandoah Mountain Guides on Facebook.. It will be a way to keep up to date with what's going on, a way you can contribute your own images from trips and classes, learn about short notice activities and some great bargains...

There, I said it.
.. time to put another log on the fire.

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